Balance
A designer will insist on the importance of aesthetics, a programmer will tell you it doesn't matter what it looks like as long as it works, and a copy writer will say that the words tell the story irrespective of medium.
In fact, they are all mistaken. It is the combination that delivers the message effectively, if you are let down by any one of these three disciplines then the overall result will suffer, and getting the most appropriate balance between them is a substantial challenge.
The balance of requirements a website must deliver between technology, design and business message is a delicate one, and one that Nemeco is able to blend together to create an effective, engaging and aesthetic solution. We don't favour one element of this trilogy to the detriment of the others and this is what makes our offering so special.
Design
When a visitor first comes to your website it is the design that will make the first impression. After a search engine returns its results
the potential customer will usually compare a few options. If your site is confusing, ugly or difficult to view that user will often look at the next result before reading any further into your content.
Technology
Once the user goes further into your site, it is important that they are not let down by the functionality. The internet contains a minefield of issues from different browsers, screen resolutions, multimedia availability as well as emerging technologies and security concerns. If a user is let down because a key piece of functionality isn't compatible with their particular browser, they may not be able to make the purchase they were planning to or send their contact details to you. This will leave you losing a potential customer and them leaving the site dissatisfied almost certain to seek out your competitors.
Content
Upon reading the content, the user must quickly be able to appreciate your unique selling point. We will take your business values and the message that you are communicating and present them so they are easy to find and effortless to digest. If other elements such as imagery, animation or video are appropriate and they compliment the words rather than detract from your message, then these additions can be created. We will guide you through the thought process involved in building your website to meet the needs of your current and future client base.
